Scope and Who the Policy Applies To
This privacy policy explains how Balance Collection handles personal information when you visit our website. It applies to every visitor browsing our collections of activewear, leggings, shorts, pants, and tops, and to anyone who interacts with our online features. The policy covers data practices for the balancecollections.com domain, including pages that showcase our Balance Collection Activewear and other product series.
If you navigate our site to explore styles, read about fabric features, or compare fit options across our leggings and shorts ranges, the practices described here govern that browsing experience. The policy also applies when you sign up for email updates, participate in a survey, or reach out with a question about an order or product detail. By using the site, you acknowledge the collection and use of information as outlined in this document.
Balance Collection is committed to supporting your active lifestyle with comfortable, versatile clothing, and that support extends to how we treat your personal data. Our goal is to be transparent about what we collect, why we collect it, and how you can manage your choices. If a third-party retailer such as Nordstrom Rack, Amazon, Marika, or Sierra sells Balance Collection products, that retailer operates under its own privacy policy. This document covers only the practices of balancecollections.com and does not extend to external storefronts or their data handling.
Information Visitors Provide Directly
When you interact with certain features on balancecollections.com, you may choose to share personal details with us. These inputs help us respond to your needs and improve the shopping experience across our activewear lines.
Common examples of directly provided information include:
- Contact details entered in an email signup form, such as your name and email address, so we can send updates about new leggings, tops, or seasonal collections.
- Questions or feedback submitted through a contact form, which may include your name, email, and the content of your message.
- Survey or review responses that share preferences about fit, comfort, or style in our Balance Collection Pants and Jo or Balance Collection Shorts products.
- Information included in direct correspondence, such as an inquiry about sizing or fabric care for a specific item.
We collect this information only when you provide it voluntarily. You are never required to submit personal data to browse general product pages or view the range of styles available. If you choose not to share certain details, some features like email notifications or personalized support may be limited, but basic browsing will remain unaffected.
Information Collected Automatically
Each time someone visits balancecollections.com, certain technical data is collected automatically to keep the site functioning smoothly and to help us understand how visitors move through our pages. This data does not identify you by name but does provide useful insight into site usage patterns.
Automatically collected information typically includes:
- Device details such as the type of browser, operating system, and screen resolution used to view our Balance Collection Activewear pages.
- IP address, which indicates the general geographic region of your connection and helps us deliver content efficiently.
- Referring web address, showing whether you arrived from a search engine, social platform, or retailer link.
- Pages visited, time spent on each page, and navigation paths taken through our collections of leggings, shorts, and tops.
- Click interactions, such as which product images or fit guides receive the most engagement.
This information helps us identify which product series, such as Balance Collection Leggings or Balance Collection Tops and Out, attract the most interest and where visitors may encounter difficulties. By studying these patterns, we can refine layout, improve load times, and make the overall experience more comfortable and supportive for everyone exploring our range.
Cookies and Similar Technologies
Balance Collection uses cookies and comparable technologies to deliver a smooth, personalized browsing experience. Cookies are small files stored on your device that help our site remember your preferences and understand how you interact with our content.
We use the following categories of cookies:
Essential Cookies
These cookies are necessary for basic site functions such as keeping your session active while you browse Balance Collection Shorts or move between product detail pages. Without them, features like page navigation and secure areas would not operate correctly.
Preference Cookies
Preference cookies remember settings you select, such as language preference or whether you previously dismissed a promotional banner. They help tailor your return visits to reflect choices you have already made.
Analytics Cookies
Analytics cookies collect anonymized data about how visitors use our site. They help us understand which activewear pages receive the most attention and where improvements can be made for clarity and ease of use.
Similar technologies may include web beacons and pixel tags, which help us determine whether an email was opened or a page was loaded. These tools work alongside cookies to give us a fuller picture of the visitor experience without collecting personally identifiable information.
Analytics and Site-Performance Measurement
To keep balancecollections.com fast, reliable, and relevant to your interests, we use analytics services that measure site performance and visitor engagement. These tools help us understand how our Balance Collection product pages are used and where we can improve the experience.
Analytics measurement may cover:
- Page views and session duration, showing which collections of leggings, pants, or tops draw the most sustained interest.
- Navigation flow, revealing whether visitors find the information they need about fabric content, sizing, or care instructions.
- Device and browser data, helping us optimize the site layout for different screen sizes and technology setups.
- Referral sources, indicating how visitors discover our activewear through search engines, social media, or retail partner mentions.
The insights gathered through analytics are used in aggregate form. They guide decisions about which product features to highlight, how to organize our collections for easier discovery, and what content improvements will make your browsing more comfortable and efficient. We do not sell analytics data to third parties, and individual browsing patterns are not linked to personal identities in our reports.
Purposes for Using Information
Balance Collection uses the information described in this policy to support a smooth, helpful experience for every visitor. Each purpose connects directly to the goal of making our site a reliable place to explore versatile activewear that moves with you through workouts, errands, and everyday moments.
Specific uses include:
- Operating and maintaining the balancecollections.com website, ensuring pages load correctly and features function as intended.
- Responding to questions about product fit, fabric content, or care instructions for items such as Balance Collection Leggings or Balance Collection Pants and Jo.
- Sending email updates when you opt in, sharing news about new arrivals, seasonal styles, or restocked favorites.
- Analyzing site usage to improve navigation, content organization, and the overall ease of finding the right activewear for your needs.
- Protecting against spam, fraud, or unauthorized access to our systems and any personal data they contain.
- Complying with applicable legal obligations and maintaining accurate records where required.
We do not use personal information for purposes unrelated to those listed above without first providing notice and, where appropriate, obtaining your consent. Your trust is important, and we handle every piece of data with the same care we put into designing comfortable, supportive clothing.
Legal Bases Where Applicable
In certain regions, privacy laws require us to identify the legal basis for processing personal information. The basis depends on the specific activity and the context in which data is collected.
We rely on the following legal bases:
Legitimate Interest
We have a legitimate interest in operating and improving balancecollections.com, understanding how visitors use our site, and ensuring security. These interests are balanced against your rights and do not override your reasonable expectations of privacy.
Consent
When you subscribe to email updates or accept non-essential cookies, we process your information based on your consent. You may withdraw consent at any time by unsubscribing from emails or adjusting your cookie preferences.
Contractual Necessity
If you contact us about a product inquiry or request support related to a potential purchase, we process your information as necessary to respond to your request and fulfill the purpose you initiated.
Legal Obligation
We may process certain data when required to comply with a legal obligation, such as responding to a valid legal process or maintaining records required by law.
Depending on your location, additional legal frameworks may apply to how we collect and use your data. We strive to honor the protections available under the laws that govern your region.
Service Providers and Limited Information Sharing
Balance Collection works with a small number of trusted service providers who assist us in operating balancecollections.com and delivering a reliable experience. These providers may have access to certain technical data as part of their role, but they are bound by agreements that limit how they use that information.
Service providers may include:
- Website hosting and infrastructure partners who keep our servers running and ensure pages load efficiently.
- Analytics providers who help us understand aggregate site usage and performance trends.
- Email delivery services that send newsletters or transactional messages when you have subscribed or made an inquiry.
- Security tools that help detect and prevent spam, fraud, or unauthorized access attempts.
We do not sell your personal information to third parties. We do not share data with advertisers, data brokers, or other entities for their independent marketing purposes. Sharing is limited to what is necessary for the service provider to perform its function on our behalf, and all partners are expected to handle data with appropriate care.
External Product Links and Third-Party Websites
Balance Collection products are available through a variety of retailers, including Marika, Nordstrom Rack, Amazon, and Sierra. Our website may contain links to external pages where you can learn more about our activewear or complete a purchase. These external sites operate under their own privacy policies and are not controlled by balancecollections.com.
When you follow a link to a third-party site, we encourage you to review that site’s privacy practices before sharing personal information. The presence of a link does not imply endorsement, and we are not responsible for the content, security, or privacy practices of any external website. Your interaction with any retailer’s page is governed by their terms and policies.
Data Retention
We keep personal information only for as long as needed to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law. The specific duration depends on the type of information and why we have it.
For example, technical data collected automatically during site visits is typically retained in an aggregated form for analytics and security monitoring. If you contact us with a question, we keep that correspondence for a limited period to reference previous discussions and ensure consistent support. Email addresses for newsletter subscribers are maintained until you choose to unsubscribe, at which point they are promptly removed from active lists.
When personal data is no longer required for its original purpose, we take steps to securely delete or anonymize it so that it can no longer be linked to you. Our retention practices are designed to balance operational needs with your right to have your information handled responsibly.
Security Practices and Limitations
Balance Collection takes reasonable measures to protect the personal information we collect from unauthorized access, alteration, disclosure, or destruction. We use technical safeguards appropriate for the type of data involved and strive to maintain a secure environment for all site activities.
These safeguards include using secure connections for data transmission, restricting internal access to personal information on a need-to-know basis, and regularly reviewing our security procedures. We also work with service providers who demonstrate strong security practices in their respective areas of responsibility.
While we work hard to protect your information, no method of electronic transmission or storage is completely secure. We cannot guarantee absolute security, but we are committed to promptly addressing any potential vulnerabilities and notifying affected individuals where required by law in the event of a data incident.
International Processing Where Applicable
Balance Collection is based in the United States, and our primary operations are conducted from this location. If you access balancecollections.com from another country, your information may be transferred to, stored, and processed in the United States or other jurisdictions where our service providers operate.
These transfers are necessary for the technical and operational purposes of providing the website and its features. We take steps to ensure that any processing outside your home jurisdiction is conducted in a manner consistent with this privacy policy and applicable data protection principles, such as relying on standard contractual clauses or other transfer mechanisms where required.
By using our site from any location, you consent to the transfer and processing of your information as described here. We will continue to monitor legal developments that may affect how we handle international data transfers and adjust our practices as needed.
Children and Age Restrictions
Balance Collection does not knowingly collect personal information from children under the age of 13. Our website and products are intended for a general audience, and we do not direct our marketing or services to children.
If we become aware that we have inadvertently collected personal data from a child under 13 without appropriate parental consent, we will take steps to delete that information as quickly as possible. We encourage parents and guardians to monitor their children’s online activities and to contact us if they believe a child has provided us with personal information.
For users in certain regions, different age thresholds may apply under local law. We adhere to the highest applicable standards for protecting the privacy of minors and will adjust our practices to comply with specific legal requirements where they exist.
Visitor Privacy Choices and Regional Rights
Depending on where you live, you may have specific rights regarding your personal information. These rights can include accessing the data we hold about you, requesting corrections, asking for deletion, or limiting how we use your information.
Residents of the European Economic Area, United Kingdom, and other regions with comprehensive data protection laws may have additional rights under regulations like GDPR. Residents of California may have rights under the California Consumer Privacy Act (CCPA). We are committed to honoring these rights and providing mechanisms to exercise them.
To make a request related to your privacy rights, you can contact us using the details provided in this policy. We will respond to verifiable requests within the timeframes required by applicable law. Please note that some rights may not apply in all situations, such as where we need to retain information for legal or legitimate business purposes.
Browser Signals and Cookie Controls
Most web browsers allow you to manage cookies through their settings. You can typically choose to block all cookies, accept all cookies, or receive a notification when a cookie is set. Please note that blocking essential cookies may affect the functionality of our website and your browsing experience.
Some browsers offer a “Do Not Track” (DNT) signal. While there is no universal standard for how websites should respond to DNT signals, we respect the choices you make through your browser settings. You can also use our cookie preference tools, where available, to adjust which types of non-essential cookies you accept.
Additionally, you can opt out of certain third-party analytics and advertising cookies by visiting the opt-out pages provided by industry groups like the Network Advertising Initiative or the Digital Advertising Alliance. These tools can help you manage your preferences across multiple websites.
Policy Changes
We may update this privacy policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. When we make updates, we will revise the effective date at the top of the policy and post the new version on our website.
If the changes are significant, we will make a reasonable effort to notify you, such as by posting a notice on our website or sending an email if you have subscribed to updates. We encourage you to review this policy periodically to stay informed about how we protect your information.
Your continued use of balancecollections.com after changes are posted constitutes acceptance of the updated policy. We are committed to maintaining your trust and will always handle your personal information in accordance with the version of the policy that was in effect when we collected it, unless you agree otherwise.
How to Make a Privacy Enquiry Without Inventing Contact Details
If you have questions, concerns, or requests regarding this privacy policy or how Balance Collection handles your personal information, you can direct your enquiry through the contact methods available on our website. We do not invent or publish specific email addresses, mailing addresses, or phone numbers in this policy.
To reach us, please use the contact form or any enquiry channels provided within the balancecollections.com website. These are monitored and will ensure your message reaches the appropriate team. When you submit a request, we may ask you to verify your identity to protect your privacy and security before we can fulfill your enquiry.
We aim to respond to all privacy-related requests promptly and within the timeframes required by applicable law. Your privacy is important, and we are here to help you navigate any concerns with the same supportive approach we bring to our clothing.
